- Utah's three junior colleges and its adult leagues sell very different things to a local business, and most of them publish less than you would expect. Snow College posts booster levels from $100 to $10,000; SLCC posts five giving levels and nothing else; USU Eastern's athletics site posts no sponsorship page at all. Here is what each one publishes, who to ask, and how a team sponsorship differs from sponsoring coverage.
- This story sits inside Utah's football lane and connects to the larger statewide sports picture.
- The story is backed by 13 sources and a visible last-verified date.
October 10, 2026
October 10, 2026
7 min / 1,495 words
13 official links
A Utah business that wants its name beside a junior-college team or a local league is buying something different from a media sponsorship, and the first surprise is how little of it is published. Beehive read the official athletics, recreation and league pages for Utah's three junior colleges, their conference, three recreation departments and two adult-league operators on October 9, 2026. Two publish a price list. Several publish a contact. Some publish nothing.
Beehive's guide to sponsoring local sports coverage covers putting a name beside a publication's reporting; what follows covers the team or the league itself. It is general information from public pages, not advice on any one deal.
What the three Utah junior colleges publish
Snow College publishes the most. Its Badger Athletic Booster Club runs six annual levels: General at $100, Orange at $250, Blue at $500, Silver at $1,000, Gold at $2,500 and Platinum at $5,000 and up. Each level stacks the ones below it. General brings a window decal, a clear tote and recognition on the athletics website; Orange adds social media recognition; Blue adds video-board recognition at one home football game and a name on the donor board; Silver adds reserved parking at home football and basketball games and VIP hospitality for two at football; Platinum adds on-field recognition. The page does not mention corporate or business sponsorships by name and offers no separate route for a company.
Snow's football program runs a second ladder on the college's support-athletes page. Its Football Booster Club starts at $250 (Starter) and climbs through Captain at $500, MVP at $1,000, All American at $2,500 and Champion at $6,000 to AD Circle at $10,000, with sideline passes, a hoodie, VIP room access and seats on the team's chartered flight among the listed benefits. The same page lists an Adopt a Badger option with a $500 example and the 2025 Badger Golf Classic's sponsorships, from a $250 hole sponsor to a $2,500 hole-in-one sponsor. It does not list signage, banner or jersey packages for businesses, and it names a contact: Kalin Hall, 385.216.4438, kalin.hall@snow.edu.
Salt Lake Community College publishes a Bruin Club page for its Bruin Athletic Scholarship Fund with five giving levels, $50 Blue and Gold, $100 Century, $250 President's, $500 Golden Bruin and $1,000 Diamond, and a donation link. It describes no benefits at any level and names no contact. The page carries a "Sponsors" heading with nothing beneath it, and the business items in the site's navigation are a pair of hotel advertisement PDFs dated 2017. A business that wants more than a scholarship gift has to ask, because the site does not say what SLCC sells.
USU Eastern publishes the least. Its athletics site has no sponsorship, booster, donation or support link in its navigation or footer. The one published invitation Beehive found is a December 19, 2024 university release on the new archery program, which says USU Eastern "invites students, community members, and local businesses to support the archery program" and that they "can contribute as sponsors, donate resources or attend events," with a phone number for athletics director Jess Brinkerhoff, (435) 613-5639. For any other Eagles program, that phone call is the published route.
The Scenic West Athletic Conference, which all three belong to, publishes no partner or sponsor section on its site either. In Utah's junior-college tier, sponsorship is sold school by school, through a named person's phone or email.
What a league or a recreation department publishes
Adult leagues are closer to a sponsor's instincts, and one of them shows what the product looks like. Beehive Sport & Social Club, the Salt Lake City recreation league that is a separate, unaffiliated organization from Beehive Athletes, keeps a League Sponsors page naming seven: American Wholesale Loans, Big Willies, Chase Warren Real Estate, Ogden's Own Distillery, Pabst Blue Ribbon, S&S Presents and Wholesome Co. A second page lists its sponsor bars, where it tells players to "head to these fine establishments after your games to keep socializing," with Big Willie's at 1717 S. Main Street as the official one. Neither page publishes a package or a price; the contact is lindsey@beehivesports.com or 801-558-9194. The club's directory entry and the Salt Lake City adult leagues guide carry its league details.
Recreation departments vary. Ephraim City, the town that hosts Snow College, runs a recreation page with a "2026-2027 Sponsors" heading and one logo, Cache Valley Bank, beside tackle football, flag football, Jr. Jazz basketball and a new middle and high school pickleball league; its contact is recreation director Jordan Howe, 435-283-4631 ext. 202. Carbon County Recreation in Price, USU Eastern's town, publishes team fees for adult softball ($350), volleyball ($250) and cornhole ($50) and nothing about sponsors. The Salt Lake County Sports Office page mentions no sponsorship, banners or naming, though it does list a summer Corporate Games. Utah Adult Soccer's site mentions no sponsors or partners at all.
Three different purchases
The pages above describe three things that are easy to confuse:
- A booster membership is a donation with recognition attached. Snow's levels are explicit about what each tier returns, from a decal to on-field recognition; SLCC's are not. The benefit is standing, not advertising.
- A league sponsorship is a commercial listing. Beehive Sport & Social Club publishes the names it carries and sends players to a sponsor bar; what it charges is not on the page.
- A program ask is whatever a school or city will agree to when you call. USU Eastern's archery release is the clearest published example: it asks local businesses to sponsor and gives one person's number.
None of these is an athlete deal. A sponsorship of a team does not buy an athlete's name, image or likeness, and a business that wants an athlete in its marketing is in a separate agreement with that athlete. Beehive's local NIL guide for Salt Lake City businesses covers that route.
How to approach a junior-college or league sponsorship
- Start from the published page, not a pitch. Snow's two booster ladders and SLCC's giving levels are the only prices any of the three colleges publish. If a proposal quotes something else, ask where it is written.
- Ask for what is not published. None of these pages offers signage, announcements, jersey placement or league naming. That is a question for the named contact, and the answer should come in writing.
- Use the contact the institution names. Snow names Kalin Hall; USU Eastern names Jess Brinkerhoff; Ephraim names Jordan Howe; Beehive Sport & Social Club gives one email and one phone number. SLCC and Carbon County publish a form or an office, not a person.
- Keep the team deal and any athlete deal separate, and keep both separate from media. A booster level, a league listing and a sponsored series are three contracts with three counterparties.
Where Beehive fits
Beehive Athletes sells neither of the first two. It runs the Utah JUCO pipeline, a statewide reporting series on SLCC, Snow and USU Eastern athletes, and it offers a "presented by" credit on a fixed run of that series. The terms are the ones on every Beehive partnership: sponsors never preview, approve or edit coverage; every sponsored piece says so on the page and in the post; and the credit buys a place beside the coverage, not a promise of positive coverage, reach or sales. A business can ask about sponsoring the series and receive a written scope with dated audience figures; nothing is priced on the page.
A business that wants both can hold both. Joining Snow's Badger Athletic Booster Club at the Blue level or above puts a name on the video board at one home football game; sponsoring the series puts it beside the reporting that follows those players to Weber State, Utah and beyond.
Key facts:
- Snow College's Badger Athletic Booster Club lists six annual levels, $100 to $5,000 and up, with benefits from a window decal to on-field recognition; its Football Booster Club lists six more, $250 to $10,000, and a 2025 golf classic with $250 to $2,500 sponsorships. Contact on the support-athletes page: Kalin Hall, 385.216.4438.
- SLCC's Bruin Club lists five scholarship-fund giving levels, $50 to $1,000, with no benefits, no contact and an empty "Sponsors" heading.
- USU Eastern's athletics site publishes no sponsorship, booster or donation link; a December 2024 archery release invites local businesses to sponsor and names Jess Brinkerhoff, (435) 613-5639.
- The Scenic West Athletic Conference site has no sponsor or partner section.
- Beehive Sport & Social Club names seven league sponsors and an official sponsor bar, Big Willie's at 1717 S. Main Street, and publishes no package or price.
- Ephraim City's recreation page names a 2026-2027 sponsor, Cache Valley Bank; Carbon County Recreation, the Salt Lake County Sports Office and Utah Adult Soccer mention no sponsors.
- A team sponsorship, a booster membership and an athlete NIL deal are separate agreements with separate counterparties; sponsoring Beehive's JUCO series is a fourth, with the editorial line stated on the partnerships page.
